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Our
Leadership

A common thread binds the Precious Creative Co. team. It is knowing what we do best and why.

VIRGINIA LANDI

FOUNDER & CREATIVE DIRECTOR

Virginia is a big picture thinker immersed in detailed execution.

With more than three decades of experience, Virginia started Precious Creative Co., with the commitment of assisting her clients execute and successfully achieve their business potentials. She is a skilled scholar, and not only does she keep on top of industry trends, Virginia invents them!

Establishing Precious Creative Co. as a premier management and branding firm in South Florida, Precious Creative is now an international agency with offices worldwide. Her work has been recognized on US and international media. She has been invited to speak on live television to share her professional advice on business design and planning. Her projects and events have also been featured in the Miami Herald, People Magazine, and a number of other publications including Bride’s and Modern Luxury.

Virginia has weaved together symbolic, unique professional relationships, resulting in a cohesive team of industry leaders. She is proud to lead this creative team who share her understanding of logistic intelligence to redefine traditional marketing.

In 2018, with the opening of the European Headquarters in Rome, Virginia is taking Precious Creative Co. onto a global scale with the aim of dedicating her consultancy and services, to an international team, that creates epic experiences for her clients.

JUAN CARLOS ECHEANDÍA

VICE-PRESIDENT OF BUSINESS DEVELOPMENT & OPERATIONS

Juan Carlos accreditations include Attorney, Publicist, Audiovisual Producer, and Filmmaker. Proving his versatility and expanding his award-winning expertise to Precious Creative Co.’s clientele, he understands the formula for building your brand.

As a television commercial producer, he has worked with advertising agencies such as J. Walter Thompson, Leo Burnett, BBDO, Publicis, and FCB where he produced and directed commercials for leading brands such as Toyota, Procter & Gamble, Pepsi, Coca-Cola, Alfonso Rivas, Kellogg's, Gillette, and Johnson & Johnson. He has won awards at numerous International Advertising Festivals.

His skilled commercial “masterpieces” have been awarded at numerous International Advertising Festivals.

Juan Carlos has directed experimental short films and documentaries, which were later premiered in International Film Festivals. Through his experience, he knows how to obtain sponsors and strategic allies to deliver the results you want.

Juan Carlos’ musical thread led him to initiate the label “Venezuela Subterránea Subterráneo Records,” becoming the creator and vanguard of the subsequent Venezuelan hip hop movement. He has released a total of ten music labels to date, five video clips, and documentaries; winning awards for best video clip.

His proficiency in all facets of marketing and music promotion, project management, and distribution will help your brand grow in the direction you want it to.

As a manager, Juan Carlos has created national and international musical tours, planned and executed promotional strategies for artists (audiovisual media, POP [point of purchase] and social media). He has combined the latter with organizing and contracting for events. He can represent your artistic image and find commercial brand associations. He has extended his management internationally into countries such as Colombia, Chile, United States, Spain, Argentina, and Puerto Rico.

MARIA ELENA GUERREIRO

DIRECTOR OF COMMUNICATIONS & PUBLIC RELATIONS

Maria Elena is a powerhouse media relations professional with an outstanding track record spanning more than 25 years.

Maria Elena has a unique vision to create successful high-return media opportunities and strategies that strengthen organizational market positioning and your image.

She possesses exceptional capacity and knowledge to lead Public Relations campaigns and to lead issue management programs across multiple industries in both the mainstream and Hispanic markets.

Give her a challenge and her ability to assess and tackle critical situations are unsurpassed by her follow-up to give the best possible solutions for you and your business. Maria Elena is a craftsperson - developing brand aware marketing strategies that can raise your brand’s profile within your industry. If you are an up and coming personality or newly formed entertainment business, Maria Elena will provide you with the visibility that others cannot. She has a strong aptitude to influence the thinking of others and to forge strategic relationships.

During her career at Sony Music, Maria Elena was instrumental in setting the guidelines for both press and publicity departments for all Sony labels and she served as Public Relations liaison to major artists such as Marc Anthony, Shakira, and Gloria Estefan. She also conceived, designed, and launched over 100 promotional and electronic music videos, ranging from high-end film pieces to video news releases.

At Polygram Latino (now Universal Music) Maria Elena was Senior Director of Promotions where she – among a multitude of tasks – was fundamental for Andrea Boccelli’s development in the US.

She has worked with the likes of The Coca-Cola Company, MTV3, GQ, Jerry Rivera, Children’s Miracle Network, José Feliciano, Luis Miguel, Miguel Bose, Alejandro Sanz, Miami Children’s Hospital Foundation.

She will create and organize all kinds of media events, album releases, national promotional tours, develop relationships with major Networks, launch parties, and stage high-impact showcases to get you seen.

OLIVER LANDI

GLOBAL SALES DIRECTOR

Oliver Landi has incredible soft communication skills. He has real flair for captivating his audience with his charismatic way. A skill he can communicate fluently in 3 languages.

His deep sense for the intersection of business needs & customer needs embodies Oliver as an accomplished sales and marketing professional.

He has over 20 years of experience in multiple industries around the world in both the private and public sector. His involvement in these sectors has given him a profound understanding of the complexity of the marketing world.

Oliver is always building his skills and knowledge, adapting to the fast paced & quickly changing technologies and methods in the marketing & branding industry. He is a keen advocate of knowledge through experience and education. He has participated in a broad range of sales training courses, workshops, and seminars that have given him a solid, resourceful base with which to assist clients.

In close partnership, Oliver continues to build strong contacts and client networks worldwide. His role as Precious Creative Co.’s Global Sales Director uniquely positions him to impact organizations’ productivity and long-term success with his powerful vision of bringing great customer service and long-term business solutions.

AISYAH TAN

CREATIVE AND BRAND MANAGER

Aisyah is young and adept. She is an example of contemporary talent that is endowed by her many strengths and capabilities.

Aisyah started her career in the Finance and Admin. Department of the Singapore Cricket Club. Her primary roles included ensuring smooth operations with strategic planning, accountability, and coordinating internal communication. She was also involved in the International Rugby Sevens ensuring effective and accurate financial operations. Aisyah also played a significant role handling accounts and drawing up financial policies and procedures for one of the companies she worked for.

Her career in marketing began when she was given an opportunity to realize her potential. It was at that moment that Aisyah perceived the notion that her knowledge in her financial background could have outstanding effects in business growth and marketing, creating a long-lasting impression among consumers.

Responsible for the design and production of visual media, Aisyah works closely with the executive team developing campaigns to help products and processes progress in order to match a constantly changing market.

She is an adamant believer that good design is not only aesthetically pleasing but also means better business.